Everything I know about B2B...
Phillip Barnhard
...I wrote here at Business2Community.com. All right, that's not all I know, but it's a nice window into my B2B thought process.
"B2B video doesn’t have to be so stale. There’s a nice comfort zone between informing and entertaining where B2B videos should live. That’s where your next video project should land: informative and engaging."
One of my favorite B2B projects might be this one for Trilogy Circuits:
In this feature, a client wanted to show off its facility in a unique way. I rented a Sony F3L with Zeiss lenses and went with tight shots of machinery and people. Personally, it's one of my favorite videos. It received a Silver Telly and Silver Davey award.
Trilogy was a PCB manufacturing company with a story to tell. It could manufacture circuit boards for any electronic on the planet. The video helped sell that notion, and it became a featured part of their new website redesign. Pretty cool stuff from a client in a traditionally conservative market.