Snappy Service at Nammi
Phillip Barnhard
Any chance I get to hang around the Nammi crew, I take it. My camera usually follows close behind. Nammi — owned and operated by Gary Torres and Teena Nguyen — is a pioneer in the Dallas food truck movement. While Nammi wasn't the first food truck on the scene, they certainly staked their claim at the best corners of the metroplex and built a strong following. A solid menu and friendly service helped earn it Best Food Truck 2012 by The Dallas Observer. Don't take my word for it. Go try Nammi out yourself.
Anyway, when I heard Nammi was opening up a brick-and-mortar location, I wanted to help Gary and Teena get the word out. The Nammi Test Kitchen at Valley View Center was an extension of their beloved trucks that featured new menu items and gourmet ice cream from their popular DFW truck Coolhaus. I met with the two and talked about presenting the information in a way that was familiar to their fun, energetic brand. Time was limited, but I was able to get a few key components for a successful launch. As a former journalist and PR guy, I wrote them a flavorful press release (PDF) to help spread the word to the food blogging community. I also snapped a few pictures to accompany the press release. Just as I suspected, the food community gobbled up the prepared content, and the news about Nammi's new location grew hotter than a banh mi with extra jalapenos. It was picked up by the Dallas Morning News and other food bloggeries, not to mention being talked and tweeted about on social media by their fans. Congrats, Nammi!